What It Is

Say goodbye to brassiness. The Moroccanoil Treatment that you know and love is now enhanced with tone-correcting violet pigments. Specially formulated for the needs of blonde, highlighted, and grey hair to neutralize brassiness and counteract unwanted yellow and orange hues. Rich yet lightweight, this argan oil-infused formula instantly absorbs into the hair to immediately enhance manageability, shine, and deliver long-term conditioning and softness without leaving residue.

What It Does

Complete with both styling and conditioning benefits, Moroccanoil Treatment Purple is a must in all styling and salon services—a single product that counteracts unwanted brassy hues, restoring vibrancy and radiance, while creating long-lasting smoothness, increasing manageability, speeding up blow-dry time, and boosting shine.

• Neutralizes brassiness

• Multitasking—styles, conditions, and boosts shine

• Helps hair look and feel healthier

• Absorbs quickly on damp or dry hair

What Else You Need to Know

In a consumer perception study conducted:

• 88% said the product enhances blonde hair tones*

• 85% said the product neutralizes/tones down brassiness*