What It Is

Protect and defend your hair with Kenra Platinum® Deluxe Defense Shampoo + Conditioner. Discover daily hair defense against breakage, color loss, and damage during heat styling.*  This multi-protective formula enhances shine, preserves color vibrancy, and reduces breakage by 91%.** Formulated to enhance style memory to effortlessly retain your style longer.

What It Does

• Strengthens hair by 91%*

• Maintains color vibrancy up to 82% after 20 washes

• Protects the hair from damage during heat styling**

• Enhances + locks in hair moisture

• Promotes overall healthy feeling and looking hair

*against combing breakage on damaged hair

**against combing breakage during brushing while heat styling on damaged hair vs. a non-conditioning shampoo

What Else You Need to Know

• Vegan formula* *free from animal-derived ingredients

• Formulated without SLS/SLES sulfates*, parabens, & sodium chloride

*SLS/SLES=Sodium Lauryl Sulfates/Sodium Laureth Sulfates.